● Make sure your efforts to be transparent don’t violate the university’s privacy,
confidentiality or legal guidelinesfor external communications. All statements must be true,
accurate and not misleading. Never comment on any legal matters, litigation or parties with
whom the university is in litigation without appropriate approval.
● Do not comment despairingly on others.
● Do your homework, and get help. If a different person or department is better suited than you
to post a reply or comment, invite that representative to participate. You classmates come
from a wide number of backgrounds and fields of study. Find them.
● Engage in conversation.Talk to your users like you would talk to people face to face in
professional situations. Avoid composed, stilted and institutional language. Be friendly.
● Provide quality, provide interesting, accurate and up-to-date information.
● Be responsible. Participation in social media is an opportunity, not a right.Treat it as
seriously and professionally as you would any other aspect of your career. If you make a
mistake, admit it. People will notice if earlier posts change, so if you decide to make an edit,
make it clear to all users.
● Lead the discussion. Point users in the right direction, and provide them with an example of
how a professional operates. Show your Tiger pride.
● Respect protected material.Follow all policies and guidelines regarding the use of official MU
marks. Follow all appropriate practices for use of copyrighted and trademarked material.
In most social media, we, SBA, are unable to pre-approve public posts to its pages or sites. The
following steps should be taken to ensure the best experience for users.
● Clearly state in your site’s posting policy that you are unable to pre-approve content. Assure
users that the site is regularly monitored (and actually monitor the site) and that content
violating the posting policy will be removed.
● If a user posts a constructive criticism or a negative comment that does not violate the posting
policy, don’t delete it. Instead, engage the user in conversation. Perhaps you can help solve a
problem, winning over a disgruntled member of your audience. Always use facts in supporting
your statements, and, when possible, include links. Not every barb warrants a response.
● Correct misinformation. If a user posts a false accusation or an inaccurate statement, don't
delete it. Instead, respond — in a respectful and friendly manner — with the accurate
information. If a user posts an ignorant and/or offensive remark, you can use the opportunity
to help educate the person without being condescending, pointing him or her to reliable
resources and correcting false impressions. After all, Mizzou is in the business of public
education. Educate the public.
● Where warranted, when removing a post,leave a reminder of your policies so users will
better understand why the post was removed. Contact the individual who posted the
deleted item, and remind him or her about the policies. Also thank the user for their
involvement in the community, and encourage future appropriate participation.
● One of the most important things to remember when moderating social media is that these
conversations take place somewhere on the Internet. Providing a forum for them gives the